Building relationships is what marketing for senior living facilities really needs to be all about, and the use of proprietary data, coupled with a multi-compiler approach, makes it easier to accurately identify the most likely prospects, as well as important members of the family who are likely to guide them in the right direction in regards to the senior living solution that would be best for them. Targeted multichannel marketing campaigns have been shown by experience to be the best way to build a preference in prospects for your particular community and to show real results all the way down the line.